Handshake Higher Ed Marketing Toolkit

Handshake worked with Manual, a creative agency in San Francisco, to refresh our brand identity. Once Manual handed off updated brand guidelines, we tested and expanded the new identity and developed an updated toolkit to support our higher ed partners (career centers) and our internal higher ed marketing team and relationship managers. The deliverables included playbooks, posters, flyers, social media templates, deck template, and conference materials.

Social media templates for career centers to mix and match as needed.
Handshake posters
Handshake playbooks to assist career centers in how to use Handshake features and optimize their own efforts with students.
Social media templates highlighting conference attendance and Handshake-hosted workshops.
Slide deck template and deck for career centers to introduce Handshake to their students.
Campus posters
Flyers promoting the Handshake app.
Handshake-hosted webpage where career centers can download the marketing toolkit assets.
Campus posters
Flyers promoting Handshake
Conference and Handshake-branded swag materials
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